Wes Nichols


Wes Nichols is a leading authority in predictive analytics and ‘big data’ analytics, working with multi-nationals and their executives to deploy smarter planning, allocation and attribution via data-driven decisions. MarketShare, a Neustar Solution, has become one of the world’s largest analytics companies for Chief Marketing Officers. He is also the author of the Harvard Business Review cover story called “Advertising 2.0”, detailing how companies like Ford, MasterCard, EA and others have brought state-of-the-art analytics to their marketing decisions. Prior to starting MarketShare, Wes was with Omnicom Group (NYSE: OMC) as President and CEO of TEQUILA, one of the world’s largest digital agencies, where he developed digital marketing solutions for clients like Nissan, Sony, Pfizer, Adidas, and numerous other brands.