The Board has appointed Mike Darrow as interim President and Chief Executive Officer. Mike will continue to act as the Executive Vice President of OEM and Partner Development for TrueCar and President of ALG. Mike has also managed TrueCar’s exclusive Affinity Partner network, including its USAA partnership. In addition to his responsibility for ALG, the industry benchmark for residual values, Mike led TrueCar’s efforts to partner with OEMs to optimize their marketing strategies, and affinity partners who use TrueCar-powered auto buying programs to enhance the value proposition for their members and customers.
 
Prior to joining TrueCar, Mike held leadership roles over 14 years at Edmunds.com, including Chief Executive Officer of Edmunds Data Services and Chief Sales Officer. Before joining Edmunds, Mike spent nearly 20 years with Chrysler and Nissan in a variety of leadership roles in Sales, Marketing and Incentives.
 
Mike holds a B.S. in Economics from Allegheny University.

Lucas Donat is the chief brand officer of TrueCar, Inc., responsible for brand and positioning, consumer and trade advertising and creative content development across TV, radio and digital mediums.

Previously, Donat was chief marketing officer, where he oversaw creative strategy development and user engagement for television, radio and digital advertising. During this time, he also served as part-time CEO of a Santa Monica-based advertising agency that he founded in 1990. In 2012, his agency, Tiny Rebellion, became the company’s agency of record and played a central role in evolving the brand’s identity for both dealer and consumer audiences.

Prior to partnering with TrueCar, Donat led Tiny Rebellion as it presided over the branding of several internet companies, including eHarmony, LegalZoom and Hotwire. Under his creative leadership Tiny Rebellion won Ad Age’s Small Agency of the Year in 2014.

Overall, Donat has more than 20 years of advertising experience. Lucas attended Ithaca College’s School of Communications.

Jeff Swart is the EVP and General Counsel of TrueCar. Jeff is a seasoned litigator with over 16 years of experience in commercial litigation and is one of the nation's most knowledgeable experts on auto regulatory compliance. Jeff joined TrueCar in May 2014 and has served as the company's outside regulatory counsel since January 2012. Jeff is responsible for managing auto regulatory compliance issues and assisting with other legal matters. Before joining TrueCar, Jeff was a litigation partner at the law firm of Alston & Bird LLP, and before that, a CPA with Coopers & Lybrand (now PwC). Jeff holds a B.B.A. in Accounting from the Emory Goizueta Business School and a J.D. from Emory Law School, where he was Editor-in-Chief of the Emory Law Journal.